Genus
Answering a brief set by the design agency Interstate. Branding for an ultra-exclusive club (fictional) where members contribute towards genome sequencing of endangered animals, which requires completion of complex scavenger hunt to enter.
YEAR
2025
SERVICES
Brand Identity
Typography
About the project
It is theorised that animal genomes could be used as a guideline to recreate an extinct animal’s genome, and bring them back to life.
A members club with the ultimate goal of preserving endangered animal genomes, and even reforming the extinct's. Bringing a function to the club's branding, making each part a crucial part of a larger puzzle to gain access to the club.
Smooth Scroll
This will hide itself!
This will hide itself!
Genus
OVERVIEW
Answering a brief set by the design agency Interstate. Branding for an ultra-exclusive club (fictional) where members contribute towards genome sequencing of endangered animals, which requires completion of complex scavenger hunt to enter.
YEAR
2025
SERVICES
Brand Identity
Typography
About the project
It is theorised that animal genomes could be used as a guideline to recreate an extinct animal’s genome, and bring them back to life.
A members club with the ultimate goal of preserving endangered animal genomes, and even reforming the extinct's. Bringing a function to the club's branding, making each part a crucial part of a larger puzzle to gain access to the club.
Smooth Scroll
This will hide itself!
This will hide itself!
Genus
OVERVIEW
Answering a brief set by the design agency Interstate. Branding for an ultra-exclusive club (fictional) where members contribute towards genome sequencing of endangered animals, which requires completion of complex scavenger hunt to enter.
YEAR
2025
SERVICES
Brand Identity
Typography
About the project
It is theorised that animal genomes could be used as a guideline to recreate an extinct animal’s genome, and bring them back to life.
A members club with the ultimate goal of preserving endangered animal genomes, and even reforming the extinct's. Bringing a function to the club's branding, making each part a crucial part of a larger puzzle to gain access to the club.
Smooth Scroll
This will hide itself!
This will hide itself!